Spring 2009 - Access
XXX, No. 2 - Page 9
Sports reporting not just about scores
© 2009 Student Press Law Center
By Lisa Waananen
Every sports reporter knows the story is in the numbers — passes
completed, free-throw percentages, batting averages. But behind the statistics
diligently supplied by athletic departments is a whole squad of other numbers.
How much the new stadium costs. How much the coach makes. How many NCAA
violations the team got last year.
The story of college athletics does not end with the final buzzer, and
public records can help journalists give their readers the full report.
"A majority of the things I cover involve public records," said
Brent Schrotenboer, a sports reporter at the San Diego Union-Tribune.
"It's very important, I think, not just for myself and what I do,
but just for people in general to know what's going on."
Rachel Bachman, a sports enterprise reporter at the Oregonian in
Portland, said coverage needs to match the growth of athletic departments, which
have developed into huge operations with some of universities'
highest-paid employees.
"I think it is incumbent on sports reporters to provide the same
watchdog reporting that a news reporter would when that much money is
involved," she said.
Bachman started as a sports reporter at the University of Michigan and has
written plenty of game stories, but these days she has more in common with
business and cops reporters than the reporters taking notes in the press box.
Sometimes she gets documents to confirm what she has heard from speaking with
sources, like a story several years ago about the declining grade-point average
of black football players at Oregon State University. Once she heard about this
data and an internal memo stating that academic support for athletes was
insufficient, she was able to request the original documents. Other times, she
sees what the records have to offer, like recent requests to universities about
their expenditures.
"I'm starting with a kernel of knowledge — that being
that I know spending has increased quite a bit — and then I request the
documents to see what the specific news story is," she said.
Schrotenboer started using public records when he was a beat reporter
trying to cover his team as thoroughly as possible, and said public records are
now the lifeblood of what he does. Without routinely checking local court
filings, Schrotenboer would not have discovered that the operator of the Gold
Coast Classic college football match-up was getting taken to court for unpaid
bills, despite receiving city funding to run the event. That 2005 story led to a
city audit and misdemeanor charges for the operator.
Though most public institutions are required to release documents under
their states' freedom of information laws, actually getting those
documents is no trot to the end zone.
Schrotenboer said obtaining records can definitely be a fight with public
agencies that see reporters as pests rather than watchdogs for taxpayer
money.
"It can definitely be a tug-of-war a lot of times. It's not
always easy," he said.
When Jan Murphy of the Patriot-News in Harrisburg, Pa., requested
information about the salary of legendary Pennsylvania State University football
coach Joe Paterno in 2002, the paper had to go to court to get the records.
Pennsylvania's public universities are considered
"state-related" and do not have to release records like public
agencies.
"For me, it was always about the principle of openness more than
exposing a salary that has been a closely guarded secret," Murphy said in
an e-mail.
It took nearly five years and a Pennsylvania State Supreme Court decision
to find out Paterno's official salary, but that lawsuit and others urged
legislators to finally rewrite the state's freedom of information law. Now
state-related universities are required to release, among other information, the
salaries of their 25 highest-paid employees.
Typically, though, reporters can get documents without battling for years
in a courtroom.
"The 'fight' is usually staying persistent with people
who hope you'll go away or be satisfied with a document that is less than
what you requested," Indianapolis Star reporter Mark Alesia said in
an e-mail.
When Indianapolis played host to the men's Final Four in 2006, Alesia
decided to write a story based on athletic departments' annual financial
report forms required by the National Collegiate Athletic Association. The NCAA
is not subject to open records laws, but most public universities are — so
Alesia sent requests to every NCAA Division I public school. With less than
three months to contact about 200 schools representing nearly every state,
Alesia said it was more work than he ever imagined.
"It made me really appreciate the schools that handle records
requests efficiently and professionally," he said.
The public, too, often resents reporters' investigations of beloved
teams. After all, Schrotenboer said, you do not see people walking around
wearing jerseys with the names of city council members on the back.
"They see it as, 'Why is some pipsqueak writer going after my
favorite team?' The reality is we don't look at it any differently
than city hall, but it definitely draws a more emotional reaction," he
said. "People don't like to see their heroes or their teams being
written about in a negative way."
Seattle Times reporter Ken Armstrong did years of investigative work
on weighty topics — wrongful convictions, improperly sealed court
documents, judges' errors — before he got involved in a 2008 series
about the University of Washington football team that won the Rose Bowl in 2001.
A trail of documents led to a portrait of a football program that purposely
overlooked players' problems with the law to achieve success on the field.
Though the award-winning series was praised nationally, it got mixed reactions
in Seattle. The series was more about the entire community's values and
priorities, Armstrong said, but passionate fans could only see it as an unfair
attack on their team.
"They were saying that as a Seattle newspaper we had an obligation to
be boosters for the school and for the football team, and obviously we
don't view ourselves that way," Armstrong said.
Murphy was no stranger to fighting for the release of government records
when she sought Paterno's salary information, but only that battle got her
an invitation to appear on ESPN. It also got her an e-mail from a Penn State fan
that she still keeps on her bulletin board:
"Get your ass back to the kitchen and off the football field. You
stupid women reporters think you can step into a man's world just because
you have a cute little ass ... Stay the hell out of Joe's way and do us
all a favor, retire. ... Do something you might be good at, make some
babies."
The fact that it is not always easy, these reporters said, means it is that
much more important to write these stories and learn the skills.
"Anybody can maybe be a traditional sports writer by watching a game
on TV and writing something about it online," Schrotenboer said.
"It's a little different to bring together records and interpret
them, and find out what's going on by connecting the dots between them
all."
When Alesia wrote a series examining the University of California at Los
Angeles athletic department's budget as a Los Angeles Daily News
reporter in the '90s, he did not see many sports reporters doing that kind
of work. Now it is more common, he said, especially among reporters covering
college sports. Alesia has even compiled his knowledge in a public records guide
for his colleagues.
"The days of just watching games and writing stories are long
gone," he said.
Sports reporting is increasingly headed toward those numbers behind the
games, Bachman said.
"There's less demand for the people who only want to cover
games and only want to talk about statistics," she said, "and more
demand for people who will sink their teeth into more difficult issues —
eventually that's going to lead to records."
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