The legal right of privacy has been defined as the right
to be let alone, the right of a person "to withhold himself
and his property from public scrutiny if he so chooses."
Federal Trade Commission v. American Tobacco Co. 262 U.S. 276
(1923) However, unlike the First Amendment right to free speech,
privacy (in the media context) is not a right explicitly guaranteed
by the Constitution. Instead, privacy law has developed over the
last 100 years. During that time, four separate kinds of privacy
invasion have emerged: (1) Public Disclosure of Private and Embarrassing
Facts, (2) False Light, (3) Intrusion and (4) Misappropriation.
I. Public Disclosure of Private
and Embarrassing Facts
Courts have recognized that certain intimate details about
people, even though true, may be "off limits" to the
press and public. For example, publishing detailed information
about a private person's sexual conduct, medical condition or
educational records might result in legal trouble. In order to
succeed in this kind of lawsuit, the person suing must show that
the information was:
(1) sufficiently private or not already in the public domain,
(2) sufficiently intimate, and
(3) highly offensive to a reasonable person.
The "Newsworthiness" Defense
A news organization will be protected from a private facts
privacy claim if it can show that the material published was
"newsworthy." Almost any information about a well-known
public figure or a public official will be considered newsworthy.
Furthermore, reports of recent involvement in criminal behavior
will be considered newsworthy for anyone.
Printing the Names of Minors
In the unanimous 1979 decision, Smith v. Daily Mail,
443 U.S. 97 (1979), the U.S. Supreme Court ruled that the First
Amendment protects the right of journalists to use the names
of minors in newsworthy stories as long as the information is
"lawfully obtained" and "truthfully" reported.
II. False Light
A false light claim can arise anytime you unflatteringly portray
-in words or pictures- a person as something that he or she is
not. A typical "false light" problem can arise where
a misleading caption is published with a photo (for example, a
caption describes a bystander at an unlawful demonstration as
a "participant"). The elements of false light, found
in the Restatement (Second) of Torts, Sec. 652E are:
(1) the portrayal must be found to be "highly offensive
to a reasonable person" and
(2) the actor had knowledge of or acted in reckless disregard
as to the falsity of the publicized matter and the false light
in which the other would be placed.
The same legal standards that apply to libel apply to false light.
The distinction between false light and libel is that in false
light claims one need not prove injury or damage to reputation,
but only that the statement was highly offensive. Courts
in some states have refused to recognize false light claims because
of their similarity to libel.
III. Intrusion Upon Seclusion
Intrusion is a claim often based on the act of news gathering.
A reporter can be sued even when the information obtained is never
published. It occurs when a reporter gathers information about
a person in a place where that person has a reasonable right to
expect privacy. However, newsworthiness can also be a defense
to this kind of privacy invasion. As a general rule, reporters
are allowed to enter privately owned public places, for example,
private school campuses or malls. However, also as a general rule,
they must leave when they are asked.
Three most common types of intrusion
(1) Trespass: going onto private property without the
owner's consent.
(2) Secret Surveillance: using bugging equipment or
hidden cameras. The laws vary by state but as a general rule
reporters can legally photograph or record anything from a public
area, such as a sidewalk, but they cannot use technology to improve
upon what an unaided person would be able to see or hear from
that public place.
(3) Misrepresentation: invalid or exceeded consent.
Undercover reporting is not necessarily an invasion of privacy
as long as the disguise is not used as a means to trespass or
engage in an activity that would not otherwise be allowed. For
example, it would not be an intrusion for a minority student
reporter to pose as a potential pledge to investigate a story
about racial discrimination inside a fraternity. The reporter
has a right to pledge whether he is serious about it or not.
Information illegally obtained by a source
Occasionally, the news media is provided with unsolicited,
"confidential" information by an outside source. For
example, a box of incriminating documents is left outside the
newsroom or a tape of an intercepted and very sensitive cell
phone conversation arrives mysteriously by mail. As long as the
journalists themselves have not engaged in unlawful conduct to
obtain the information or encouraged or assisted others in doing
so, they have done nothing wrong. Moreover, if the information
concerns a newsworthy topic, the Supreme Court has ruled that
the news media will generally be protected from an invasion of
privacy lawsuit if they should decide to publish it. Bartnicki
v. Vopper, 121 S.Ct. 1753 (2001).
IV. Misappropriation of Name or Likeness
Misappropriation is the unauthorized use of a person's name,
photograph, likeness, voice or endorsement to promote the sale
of a commercial product or service. (For example, using a photo
of your school's star athlete in an for a pizza restaurant without
her permission.) To avoid problems, publications should routinely
have subjects sign a model release form written in simple, straightforward
language when using their name or likeness in a commercial ad.
Regardless of whether or not a release form has been signed,
however, courts have generally allowed the media to reuse editorial
photos or clips in its own self-promotion provided there is no
suggestion that the person actually endorsed the publication.
Consent as a Defense
With all four forms of invasion of privacy, consent is a valid
defense. However, if you intend to rely on consent as your defense
to a privacy claim you must make sure that you obtain the consent
from someone with a legal right to give it and be candid with
your subject about what information you want to use and how you
intend to use it. While not necessary to be valid, consent is
always easiest to prove when it is in writing.
Can a Minor Give Valid Consent?
Consent is and should be effective if a minor is "capable
of appreciating the nature, extent and probable consequences
of the conduct (to which he consents)," even if parental
consent is not obtained or expressly refused. Restatement
of Torts (Second) Sec. 892A. This reasoning is in
line with what courts have said when determining whether a child
is responsible for the injuries he causes, his crimes and confessions
to crimes. When obtaining consent from a minor, it is essential
that a student journalist take extra precautions to insure that
the minor is fully informed of what is taking place. While most
minor high school students probably can provide valid consent,
most elementary-aged children, because of their immaturity, probably
cannot.