Dwindling yearbook sales prompt Pitt to shift control from students to administration





PENNSYLVANIA - Due to lagging sales, University of Pittsburgh officials have decided to transfer control of the school's yearbook to its public affairs department.

Only about 500 of Pitt's 3,000 seniors purchased a copy of Panther Printslast year, leaving the yearbook with a large deficit. Instead of discontinuing production of the yearbook, the student government board, the alumni association and the public affairs department decided to fund the publication themselves and distribute the books free to graduating students.

The public affairs department collaborated with the yearbook editor to revamp the publication. To keep costs down--the university has given Panther Printsa budget of $60,000--the yearbook will be about 100 pages shorter and will no longer include senior portraits.

"It was just a matter of time before the traditional yearbook was discontinued," said Corrine Rushkowski, editor of Panther Prints.

Rushkowski said she was glad that Panther Printswill continue to exist at Pitt but admitted being upset over the omission of senior portraits.

"I'm a traditional kind of person," Rushkowski said. "I was upset to see the [old format of the] yearbook go because that's what I'm used to."

Still, she said, the new arrangement is better than nothing.

"I'm glad to see them rework it instead of get rid of it," Rushkowski said.  


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